Best kitchen & bath remodeling marketing: website, lead response & follow-up“Nearly ten months to plan a kitchen.” Who writes back first?
The best kitchen and bath remodeling marketing pays when the homeowner who asked three firms for a consult hears from yours first, and still hears from you months later when she is ready to sign. We build the portfolio website that books the consult, the local search that finds you, one place where every lead lands, an instant reply to each one, follow-up that keeps a proposal warm through a long decision and an AI phone line for the calls you miss on the job site, as one system for your firm.
Start small: an AI receptionist from $449 a month, Local Ranking Accelerator from $99 a month, or a website we design and build free, then $99 a month for hosting and care.Your first consultation is free. We will tell you what would help most.
Every lead answered fast, every consult booked.
A kitchen, drawn as your sale
- The window. “I found your kitchens online.”The site is lovely and has no calendar. She keeps looking.The site shows her kind of kitchen and a consult calendar on every page.
- The sink. “Hi, I’d like a quote on our kitchen.” (Tue 9:40 PM)The form waits until morning. Other firms wrote back tonight.A text goes back right away. She picks Thursday at 6:00.
- The cooktop. “Can you come and see the space?”Three days of phone tag to find a time.Booked in the reply, with a prep text and the brief for your designer.
- The door. “It all looks great!”The final invoice is the last message, and no review follows.A review request goes out in your firm’s words.
What a remodeling firm needs
Six things that book more consults. Pick what you need.
Your designers are with clients or on site most of the day. These are the six things kitchen and bath firms ask us for most, in plain words. Most start with one or two, and every one works on its own.
“A homeowner fills in my form at 9:40 at night, and another firm writes back first.”
Every inquiry answered
An AI voice agent and instant replies answer every call and form, any hour, and book the consult.
- AI voice agentsFrom $449/month, free setup, no contract
“Our website is lovely but nobody books.”
A website that earns the consult
A portfolio site that shows your kind of work and makes it easy to enquire. Agency design and build are free; connected consultation booking is scoped separately.
- Essential Website$99/month for hosting and care, free design and build
“I want more full kitchens, not small bath updates.”
A page for the projects you want
A page and form built around the projects you want more of, so the right homeowners arrive ready to book.
We scope it with you on a free call.
Book a free consultation“I don't show up on Google Maps for kitchen remodeling.”
Found on Google
Your profile and listings set up right, so homeowners nearby find you when they search for kitchen or bath remodeling.
- Local Ranking Accelerator$99/month, or $82.50/month billed yearly
“Our work is beautiful but our reviews don't show it.”
More five-star reviews
A simple way to ask every homeowner for an honest review, so your reputation grows with every project.
- Review growthFrom $995 setup + $297/month
“Leads come from the map, Houzz, forms and the phone, and some get lost.”
One place for every lead
Calls, forms and marketplace leads land in one inbox, and homeowners can book their own consult time.
- Client intake & bookingScoped for your business on a free consultation
Not sure which ones you need? Tell us how leads reach you today and we'll suggest what fits, and what it costs, on a free call.
Book a free consultationYou are not short of leads. You are short of the middle.
Houzz’s 2024 study of renovating homeowners found kitchens have the longest timeline of any room: 9.6 months of planning and 5.1 months of building, on average. Most of a kitchen sale happens in that planning stretch, after the consult and before anyone signs. A firm that answers fast and then goes quiet has answered fast and then gone quiet for nine months.
The jobs are big. The national averages in the 2025 Cost vs Value report run from about $26,000 for a midrange bath to about $164,000 for an upscale kitchen. At those numbers one lead that waited a day, one consult lost to phone tag or one proposal that went cold is a real loss. The plan above is the six places it happens.
Sources: 2024 U.S. Houzz & Home Study and Journal of Light Construction, 2025 Cost vs Value Report.
What a job costs, nationally
- Minor kitchen, midrange$28,458
- Midrange bath$26,138
- Major kitchen, midrange$82,793
- Upscale bath$81,612
- Major kitchen, upscale$164,104
Average job cost, 2025. Your numbers will differ.
Remodeling marketing, end to end
From “kitchen remodeler near me”
to the booked consult.
We cover every step a homeowner takes with your firm, so a late-night search becomes a booked consult and a finished kitchen becomes a five-star review.
- Get foundMaps and listings for kitchen and bath remodeling.
- Get chosenProject pages that show her kind of kitchen and explain the first consultation.
- Get the replyEvery inquiry answered right away, at any hour.
- Get bookedA consult on your designers' calendars with the brief attached.
- Get reviewedA review request when the walk-through is done.
Signature System
The Signature System for remodeling firms
Your website, Google listings, call answering, consult booking and reviews, put together for your firm and looked after by our team. Not sure what you need? We scope the right mix with you on a free call and tell you exactly what it costs.
The window
The first thing she sees is your work. The second should be a way to book.
A homeowner reads a remodeling site like a magazine and leaves like a shopper. The gallery inspires her, and then she needs to know three things: whether you do her kind of job, whether it is in her range, and what happens next. A gallery with a contact form answers none of them.
So each project gets its own page, with the house, what she asked for, what you did and how long it took. Your minimum goes on the page in plain words. It saves your designers hours, because the homeowner who cannot afford you leaves before the consult. Where connected booking is included, the project page leads to the right kind of consultation.
A project page, as a homeowner reads it
- The house
- A 1962 split-level, the kitchen opened to the dining room
- What she asked for
- “More counter, a place for the kids to do homework, and no more dark corner.”
- What we did
- Moved the wall, new layout, island with seating, new windows
- How long it took
- Your real number of weeks
- The investment
- Your range, or your minimum, in your words
Book a design consult. Thursday 6:00 PM is open.
Keep
- One page per project, with the room before and after
- Your minimum and how you price, in a sentence
- How a consult works and what to bring
- The towns you work in
- A consultation request that reaches the right designer
Cut
- A gallery of forty photos with no captions
- “Dream kitchens” and “world-class” claims
- A contact form that asks for ten things and promises a callback
From your project photos to a consultation worth taking.
Our kitchen and bath website design starts with work you can show. Send the photos you have permission to publish, the scope, the choices the homeowner made and any investment range you approve. We shape the story, select and size the images, write useful captions and alt text, and give the project a clear route to an enquiry.
- Choose the meeting. A showroom conversation and a visit to measure the house need different instructions. Agree the location, duration, fee if any, and which designer handles each.
- Prepare the designer. In a connected request, carry the project of interest, room, timing and supplied brief into the handoff. Photos and a budget range can follow where useful; someone browsing should not have to complete a specification.
- Approve the whole journey. Open a kitchen project on a phone, request the agreed consultation, and check the designer’s record and the homeowner’s reply. A consultation confirmation is separate from a construction start date.
Bring one finished project and your consultation process. We will show you how the site can turn that material into a clearer buying decision.
Choose the Essential Website for up to 10 professionally written and designed pages with a basic contact form: the build is free, with $99 a month for hosting and care. Project content can be part of those pages. A Smart Website adds the agreed consultation booking and connected follow-up; custom galleries and additional content are scoped with you.
The sink
Tuesday, 9:40 PM. She filled in your form and two others. Who writes back tonight?
A homeowner planning a kitchen rarely phones first. She fills in forms, often more than one, at night. In a study of 1.25 million online sales leads, companies that tried a new lead within an hour were nearly seven times as likely to reach the decision maker as companies that waited an hour longer. The study spanned many industries, but remodeling has the same shape: a lead that cost real money goes cold while it waits for a person.
The first reply is a text and an email, sent right away, in your voice. It asks only the few things your designer needs, and it offers the consult. The one that matters for safety and scope is the year the house was built. In the United States, the EPA’s Renovation, Repair and Painting rule requires that anyone paid to disturb paint in a home built before 1978 be certified in lead-safe work practices.
Sources: Harvard Business Review, the short life of online sales leads and U.S. EPA, Renovation, Repair and Painting program.
Quote request from the website: full kitchen, 1962 house, hoping to start in spring. Tue 9:40 PM.
Hi Dana, this is Harbour Kitchens. Thanks for asking! Two quick things so the right designer can help: roughly what year was the house built, and will anyone else be part of the decision?
1962. My husband, Sam.
Perfect. Design consults are 60 minutes at the showroom or at your house. Would Thursday at 6:00 PM or Saturday at 10:00 AM suit you both?
Thursday 6:00 at the showroom.
Booked. We’ll text a short list of what to bring. See you both Thursday.
The six things the first reply asks
- Which room, and what is the jobA kitchen, a bath and both are different consults.
- The year the house was builtPaid renovation of a home built before 1978 needs a lead-safe certified firm in the United States.
- When she hopes to startSpring start slots fill before spring.
- Who else decidesThe consult should have both decision makers in the room.
- Photos or plans, if she has themThe designer arrives with a first idea.
- A rough budget, in her wordsOnly what she volunteers, checked against your minimum.
The reply goes out the minute the form is sent, at 9:40 or 2:40 AM. We set that up with you on the free consultation.
Six places leads come from. One inbox.
Leads arrive from the map, from Houzz, from paid lead forms, from past clients, from Instagram and from the phone. Each one is a different door into the same sale. The system catches all of them in one place, marks where each came from and sends the first reply right away, including to the ones you paid for.
- Searches “kitchen remodeler near me”Your map listing and site come up, and the page shows the consult calendar.
- Finds you on HouzzWhere the platform lets us forward its lead notices, they land in the same inbox and get the same reply.
- Answers a paid lead form you already boughtCaptured with its source and answered right away, so the money you spent is not wasted on a slow reply.
- A past client, designer or realtor sends a referralThe referral lands with the sender’s name, and you thank them the same day.
- Sees a finished project on InstagramThe link goes to a project page with the consult calendar.
- Calls while you are on a job siteThe AI receptionist gathers your approved project brief, follows the agreed booking or staff-review path and texts your team the summary.
Which enquiries become remodeling jobs?
A kitchen enquiry in March may not sign until June. Start with projects that first contacted you in the same month, then follow that group through the sale. Use an older month if most of last month's proposals are still open. Write down the review date so the next count means something.
Keep each project's original source, room, town, desired work, budget discussion and next action together. A paid lead and a later phone call about the same kitchen belong to one project. Your designer decides fit; an unanswered budget question is a question to ask, not a reason to discard the homeowner.
Find the point where work stops. B ÷ A shows how many qualified enquiries reached a held consult. C ÷ B shows how many reached a proposal. D ÷ C shows how many proposed projects signed. If a denominator is zero, leave that rate blank. Open jobs still need time.
Measure time to the first reply and to the designer's response alongside those stages. A quick acknowledgement helps, but it does not prove a job was won. Compare similar project groups and their sources before crediting a new system.
The Quiet Protocol sets up the agreed enquiry fields, stages, booking path and staff handoff for you. Keep estimating, job costing and construction schedules in the tools your team already uses; a connection to those tools is scoped separately. Bring one enquiry-to-proposal journey to our first call.
- Qualified project enquiriesOne project per household. Fits your area, work and minimum scope; unknown fit stays pending.
- Those projects with a consultation heldCount the visit that happened, not every booking or reschedule.
- Those consultations that reached a proposalCount projects, not each revision of the same proposal.
- Those proposed projects that signedKeep open proposals separate from declined ones.
- Average signed contract value in DUse the agreed contract amount. Track deposits and collected cash separately.
D × E = signed contract value for this group of enquiries. It is not collected cash or profit. To judge a system's cost, use your margin after job delivery, along with acquisition and system costs. The whole contract value is not a return caused by the receptionist.
Who covers the phone while you are on a job site.
The first conversation should leave your designer prepared. Compare providers on the project brief, the consultation path and the way existing-client problems reach your service person. Those are different jobs, even when they arrive on the same phone number.
| The moment | Your office manager | A staffed answering service | Our AI receptionist |
|---|---|---|---|
| 7:10 AM, you are under a sink on a job | Your office manager can gather project details and arrange the designer’s next step. | Ask which project questions it follows and whether it books a visit or sends a request. | Asks about the room, home and decision-makers using your approved brief. Books a permitted consult on the included calendar or sends your booking link. |
| “What will a kitchen cost?” | Your team explains its pricing approach and when a designer needs to see the space. | Ask whether it can use your approved minimum and explain what the consultation covers. | Reads the pricing guidance you approve and records the homeowner’s question. The designer prepares the actual estimate. |
| Saturday, a finished client with a dripping tap | Your service contact handles the request under the cover you arrange. | Ask how an existing-job issue is separated from a new project enquiry. | Captures the existing job and concern, then sends it through your agreed service route. A message does not confirm a repair visit or warranty decision. |
| A designer’s office sends a referral | Your office records the referrer and connects the right designer to the homeowner. | Ask which referral details reach your team and who receives the notification. | Records the referrer, project and approved homeowner contact details. Your team gets the summary and the next action to review. |
| What the quote must cover | Office hours, staffing, training and cover while work is on site. | Project-intake questions, bookings, service calls, notifications and included usage. | From $449 a month with free standard setup (normally $1,495) and included call minutes. Connections to estimating or project software are scoped separately. |
TQP builds and manages that setup around your firm. We configure your questions, approved price guidance, booking path and notifications. A text summary and an email with the summary and transcript give your team the call context; recording is included.
See how the enquiry follows the project through to a proposal. Bring a new kitchen enquiry and an existing-client service call to the consultation. We will show which person receives each and what needs their decision.
Native speech-to-speech voice AI
- GPT Realtime by OpenAI
- Gemini by Google
GPT Realtime How it works.
A free consultation
Tell us how homeowners reach you today. We tell you what would help most and what it costs.
We set it up
We agree your project questions, pricing wording, consultation route and separate service-call contact. Then we configure and test them with your designer and office manager. You check the brief, booking status and notifications before launch.
You're live
Calls get answered, your website brings in consult requests and your reviews grow. Your designers keep designing.
Common questions from remodeling firms.
The plain answers we give on the first call. If yours is not here, ask it.
How much does it cost to get started?
Your first consultation is free. After that you can start small: an AI receptionist from $449 a month with free setup (normally $1,495) and no contract, Local Ranking Accelerator from $99 a month, or an Essential Website we design and build free, then $99 a month for hosting and care. Larger projects are scoped with you on the call, and we tell you the cost before you commit. Prices are in US dollars.
Is the consultation really free?
Yes. You tell us how homeowners reach you today, we tell you what would help most and what it costs, and there is no obligation. You talk to the people who build the work, led by our founder.
What does a remodeling firm need?
Most kitchen and bath firms need six things: every inquiry answered quickly, a website that shows your work and books a consult, a page for the projects you want more of, a strong Google profile, more five-star reviews and one place for every lead. Most start with one or two. We suggest what fits on the free consultation.
Does it answer the phone?
Yes. Calls you miss on a job site are answered, written up and booked. It never quotes, designs or promises a date.
Will it quote a price?
No. It never quotes, never designs and never promises a start date. It collects what your designer needs and books the consult.
How fast does the first reply go out?
Right away, at any hour. A homeowner planning a kitchen often fills in several forms at night, and the firm that writes back first usually gets the consult.
Harvard Business Review, the short life of online sales leads
I pay for leads from a marketplace. Can it reply to those?
Yes. Marketplace leads land in the same inbox as your own, and each one gets a reply right away.
Does it work with my scheduling or project software?
We can look at it with you. Connecting to the software you already use depends on the tool, so we scope it on the consultation and tell you what is possible before you pay for anything.
Do you run my ads?
No. We make sure the leads you pay for get answered and booked. Ad spend stays with you.
Do you replace my designers or my office manager?
No. Your designers design and your office manager runs the office. The system answers, asks and books.
Do you work with remodeling firms in the United States and Canada?
Yes. We are based in Toronto and work with remodeling firms on both sides of the border.
Do I need a new website?
Not always. If your site is dated or does not bring in the right inquiries, an Essential Website is the simplest start: we design and build it free, then $99 a month for hosting and care. The Essential Website already includes up to 10 pages, which can include your main services. Booking, connected intake, larger custom builds and extra pages are scoped separately.
Is there a contract?
The AI voice agents have no contract, so you can cancel anytime. The Essential Website and Local Ranking Accelerator are month to month. Larger projects are agreed in writing before work begins.
The next homeowner is planning her kitchen tonight. Make sure it is you.
Book a free consultation and tell us how homeowners reach you today. We will show you what we would switch on first and what it costs. You will talk to the people who build it, led by our founder, Vikram Roy.