Public utility guide
How this diagnostic works
See where a suitable project stalls before consultation, proposal, or approval.
- Who it is for
- Interior Design & Furnishing
- What it returns
- Directional annual opportunity range, separate senior-time cost, trust-risk interpretation, assumptions, confidence, and recommended next step.
- Cost and contact boundary
- Free public diagnostic. No contact information or appointment is required to see the result.
- Related system family
- Intake Systems
Inputs you provide
- How many serious new design-project inquiries reach the firm in a typical month?
Count projects within the firm’s service, geography, budget, timeline, and aesthetic fit. Exclude vendor requests and spam.
- What share wait, go quiet, or never reach the right discovery step?
Use recent experience across calls, referrals, forms, consultations, estimates, applications, booking, and follow-up.
- When a suitable project reaches a prepared discovery conversation, what share normally become signed work?
Use recent performance for comparable, good-fit opportunities rather than an industry average.
- What gross contribution after direct project costs best represents one signed first scope?
Use one design agreement or first defined phase. Exclude furnishings pass-through, future phases, referrals, and lifetime value.
- How many principal, senior designer, or studio-manager hours go into screening and coordinating new projects each month?
Include routine qualification, scheduling, repeated explanations, missing context, proposal coordination, and follow-up. Exclude time spent delivering the paid work.
- Can a prospective client understand the firm’s fit, process, and right discovery step?
Can a prospective client understand the firm’s fit, process, and right discovery step?
- Does the designer receive property, rooms, goals, budget, timing, style, and decision context before discovery?
Does the designer receive property, rooms, goals, budget, timing, style, and decision context before discovery?
Method
- The business supplies every operating rate and bounded value used in the calculation. Trust and status affect only the interpretation and recommendation, never the opportunity math.
- The calculation uses the user's recent operating inputs, keeps the modeled exposed cohort disjoint, and keeps senior time separate from the opportunity range.
Assumptions
- Your recent operating performance: The model does not substitute a universal industry benchmark for the business's own recent experience.
- One exposed customer cohort: The same prospective customer is not counted again in another stage of the model.
- first-design-scope contribution: Lifetime value, referrals, expansion, and future transactions remain outside the calculation unless they are already inside the explicitly chosen bounded value.
- Senior attention stays separate: Time is not converted into revenue, which avoids counting the same operating friction twice.
How to interpret the result
- The result is a directional planning estimate, not verified lost revenue, causal attribution, or guaranteed recovery.
- No. Trust and status affect only the interpretation and recommendation. The opportunity range uses the business’s own operating volume, exposed share, normal conversion rate, and bounded value for one account, project, enrollment, membership, or engagement.
- Compare the result with recent call, form, booking, proposal, and CRM records before making an operating decision.