Best orthodontic marketing: website, booking & call answering“Every inquiry is a tooth.” Untied, it drifts.
The best orthodontic marketing only pays when the parent who finds you ends up on your consult calendar. We build the website that books the exam, the local search that gets you found, online booking, one place where every inquiry lands, an instant reply to each one and an AI phone line for the calls your desk cannot take, as one system for your practice.
Start small: the AI voice agent plan from $449 a month, Local Ranking Accelerator from $99 a month, or a website we design and build free, then $99 a month for hosting and care.Your first consultation is free. We will tell you what would help most.
Every parent’s call answered, even after school.
One week of inquiries. Eight teeth.
- “Consult request: my daughter is 8, her dentist says crowded.” Tue 9:40 PM, web formThe form waits in an inbox until Monday. The referral slip goes back in her purse.A text goes back right away with a link to book. She picks Thursday at 4:10.
- “A wire is poking her cheek.” Sun 7:15 PMA beep. The wire pokes all night and Monday starts angry.Follows your approved appliance-concern instructions and sends the request to your designated team.
- “Can we move Thursday?” Mon 8:05 AMThe desk was free at drop-off and moved it.Same move. It keeps doing it at 4:10, when the desk is not free.
- “We move in June. Can we transfer?” Wed 3:40 PMOn hold behind two checkouts. She hangs up.Fills in the transfer sheet and texts your coordinator.
- “What does it cost? Do you take our plan?” Thu 12:20 PM, textThe desk answers between checkouts. The coordinator follows up.Replies with the range you wrote and a link to book, so the desk never has to stop.
- “I’m 34. I’ve been thinking about aligners.” Tue 12:40 PMRings out on her lunch break. She never calls back.Books the early or lunch-hour consult you set for adults.
- “I lost my retainer.” Fri 4:55 PMThe desk takes it and books the retainer visit.Writes it down the same way, without pulling anyone off a chair.
- “This is Dr. Patel’s office. We’re sending someone over.” Fri 11:10 AMAnswered, because the desk knows the dentist’s number.Takes the referral and sends your coordinator the agreed notification.
What an orthodontic practice needs
Six things that fill the consult calendar. Pick what you need.
Your team is chairside most of the day. These are the six things orthodontists ask us for most, in plain words. Most start with one or two, and every one works on its own.
“A parent calls after school while we're with patients, and it goes to voicemail.”
Every call answered
An AI voice agent answers every call, day or night, and books the new-patient exam.
- AI voice agentsFrom $449/month, free setup, no contract
“Our website doesn't bring in new-patient exams.”
A website parents book from
A clear site for your doctors, treatments and first-exam enquiries, with a basic contact form. We design and build it free. Connected exam booking is scoped separately.
- Essential Website$99/month for hosting and care, free design and build
“I want more Invisalign and adult patients, not just kids.”
A page for the care you want
A page and form built around the treatment you want more of, so the right patients arrive ready to book.
We scope it with you on a free call.
Book a free consultation“We don't show up for orthodontist near me.”
Found on Google
Your profile and listings set up right, so families nearby find you when they search for an orthodontist.
- Local Ranking Accelerator$99/month, or $82.50/month billed yearly
“Our families are happy but our reviews don't show it.”
More five-star reviews
A simple way to ask families for an honest review, so your reputation grows with every smile.
- Review growthFrom $995 setup + $297/month
“Inquiries come from calls, forms and dentist referrals, and some get lost.”
One place for every inquiry
Calls, forms and referrals land in one inbox, and families can book their own exam time.
- Client intake & bookingScoped for your business on a free consultation
Not sure which ones you need? Tell us how new patients reach you today and we'll suggest what fits, and what it costs, on a free call.
Book a free consultationTwo kinds of callers. One phone.
Count what your desk answers in a week and you get two piles. Families already in braces: move Thursday, a wire is poking, where do the records go. Families who are not patients yet: a mother with a referral slip, a man of 34 who has put his teeth off for twenty years, a dentist’s office with a patient to send. The first pile is large and steady. The second is small, and each call in it is worth a whole case.
Braces run long. In a study of one orthodontist’s 366 patients aged 10 to 20, the average time in fixed appliances was 23.5 months, and the American Association of Orthodontists says visits come every 6 to 10 weeks. That is a lot of calls from one family before the day the braces come off. It is also why the new-patient call gets buried. It comes in the same minute as the reschedule.
Sources: Skidmore and colleagues, American Journal of Orthodontics and Dentofacial Orthopedics, 2006 and American Association of Orthodontists, how often appointments are.
Try it for one week. A mark in the box for every call.
Already in treatment
- Move a visit
- A bracket or wire problem
- A lost or broken retainer
- The balance and the payment
- Records for a family that is moving
Not a patient yet
- A parent asking about a first visit
- An adult asking about aligners
- A dentist’s office with a referral
- What does it cost, do you take my plan
- A second opinion
Orthodontic marketing, end to end
From “orthodontist near me”
to the booked exam.
We cover every step a family takes with your practice, so a search becomes a booked exam and a new smile becomes a five-star review.
- Get foundMaps and listings for orthodontist and each treatment you offer.
- Get chosenA useful treatment page and the right consultation route.
- Get the replyEvery call and form answered, even after school.
- Get bookedA new-patient exam on the calendar.
- Get reviewedA review request in your practice's words.
Signature System
The Signature System for orthodontic practices
Your website, Google listings, call answering, exam booking and reviews, put together for your practice and looked after by our team. Not sure what you need? We scope the right mix with you on a free call and tell you exactly what it costs.
Tooth 1 The first exam
9:40 PM, a parent with a referral slip. She has one question: when can we come in?
A dentist sits a mother down at 3:30 on Tuesday and says her daughter’s bite needs a look. At 9:40 she is at the kitchen table with the slip in her hand. She will fill in your form or dial your number, and she wants an answer tonight.
The American Association of Orthodontists recommends a screening at age 7 and says a family does not need a dentist’s referral to book it. The Canadian Association of Orthodontists says no later than 7. So many of these calls are for a first look, not braces, and the parent has no idea what a first exam involves.
A form gets a text back right away with a link to book. A call is picked up by a line that answers in your practice’s name, says it is an AI, and asks what a good coordinator asks: the child’s age, who sent them, what the parent has noticed, which office and which afternoons work after school. It offers the exam slots you set for that age group and texts the confirmation.
Sources: American Association of Orthodontists, the age 7 visit and Canadian Association of Orthodontists.
What your coordinator finds Monday, with voicemail
“Hi, um, this is Dana. My dentist said I should call about my daughter’s teeth. Can you call me back? It’s, uh…”
Callback number: garbled. Sent by: unknown. Child’s age: unknown.
What she finds with the line
- Who is calling
- Dana, the mother. Her daughter is 8.
- Sent by
- Dr. Patel, the family dentist, at a visit on Tuesday.
- What she noticed
- “Her bottom teeth came in behind two baby teeth. The dentist said crowded.”
- Location and days
- North office. After school, Tuesday or Thursday.
- Booked
- Early exam, Thursday 4:10 with Dr. Kim. Confirmation texted to Dana’s phone.
- Kept for your coordinator
- “Does she need braces now?” The phone did not answer it.
That sheet is the job of our AI phone line: a coordinator who starts Monday with a parent, an age and a booked exam, and the question she has to answer, instead of a garbled number.
Tooth 6 Adults
One in three orthodontic patients is an adult. They do not come after school.
The American Association of Orthodontists puts adults at one in three orthodontic patients. An adult’s call comes when they have a minute: the lunch hour, the commute, nine at night. Their appointments come at other hours too, so most practices end up with two books: a children’s book that fills after the bell and a smaller adult book of early mornings, lunches and evenings.
The line asks what the caller wants to change, whether a dentist suggested it and whether they had braces before, and then books from the adult book. It does not choose between braces and aligners. The same association says only an orthodontic specialist can decide which suits which person.
Source: American Association of Orthodontists, one in three patients is an adult.
The children’s book
Full from the bell to supper.
- Mon 3:30 PMFull
- Mon 4:15 PMFull
- Tue 3:45 PMFull
- Wed 4:30 PMFull
- Thu 4:10 PMBooked by the line
- Sat 9:00 AMOpen
The adult book
Early, at lunch and in the evening.
- Tue 7:30 AMOpen
- Wed 12:15 PMBooked by the line
- Thu 5:45 PMOpen
- Sat 10:00 AMOpen
A lunch-hour caller who reaches a voicemail has already closed the tab. With the line, she has a consult on the calendar before lunch ends.
Tooth 8 The dentist’s office
The call from the dentist’s front desk is a different call. Treat it like one.
General dentists send you patients. The caller is a front desk person between two patients of their own, wanting one thing: a slot for the person in their chair. They do not want a menu, and they do not want to leave a message. They want to hear a name and a day.
The line takes the dentist and the practice, the patient, the reason in the dentist’s own words (crowding, a crossbite, an impacted canine), how soon they would like the patient seen and how the referral letter reaches you. It books a permitted exam or records a request for your coordinator. Any acknowledgement follows your approved recipient and channel rules; it says whether an exam is confirmed or still needs arranging.
Your practice letterhead
Dear Dr. Patel,
Thank you for sending Maya. We saw her on Thursday and will write with our findings once her records are reviewed. Please call me directly with any questions.
Dr. Kim
The letter back is written by your doctor
The phone does not write to the dentist. What it does is give your coordinator the referral details through the agreed notification, so the letter is not the first thing the dentist’s office hears after a week of silence.
Families do not need a referral to book an exam, so the same line books a parent who has none. Both reach your AI intake line, with the approved route to your staff when a person is needed.
A referral message, received records and a booked exam are three different things.
The dentist calls on Tuesday. The parent calls again on Wednesday. Keep those contacts attached to the same referral, so your coordinator can see what is missing instead of starting another new-patient enquiry.
- Referral recorded
- The referring practice, patient, parent or guardian contact where appropriate, preferred office and the reason in the caller's words. Record who owns the next action. The clinical team decides urgency.
- Records expected
- Note the approved route for the referral letter and records. Your team checks their arrival in that system. A phone transcript does not establish that a letter, scan or image has been received or reviewed.
- Exam confirmed
- Show the actual appointment, office and permitted confirmation recipient. Otherwise label it “coordinator to arrange”. After the visit, your doctor controls the findings and correspondence back to the referring dentist.
TQP configures the intake questions, notifications and agreed booking path. Keep your existing records system. A direct referral or scheduling connection needs its own access check and scope; the basic phone line does not read clinical records.
Bring a fictional referral and your coordinator's current process. Check a referral call, the parent's repeat call and a missing letter before launch. Your coordinator should know which person to contact next without mistaking a message for a completed referral.
Referrals from dentists arrive by phone. The line is how you keep that door from closing at 4:10.
The page a parent reads before she phones.
She has the referral slip in one hand and a search box in the other. What she needs from your site is short. What she does not need is a wall of claims. Here is what to keep and what to drop, for a site that is meant to get the phone to ring.
Keep
- The doctor’s name and specialty in plain words, including that they are an orthodontist
- A straight answer to “does my child need to see you at 7?”
- What the first exam is, how long it takes and what to bring
- Your after-school and Saturday hours, and one number per office
- A booking path that reaches a person or the line
Cut
- “State of the art,” “best” and “number one” (regulators such as the College in Ontario list superlatives)
- A fourteen-field contact form before she can book
- A phone number that only rings during the hours the desk is at the counter
- Stock smiles that could belong to any practice
- Free-consult banners you have not checked against your regulator
Test the orthodontic website with three different visitors.
A parent, an adult considering aligners and a patient with an appliance question should not all land in the same new-consultation queue. TQP connects the page and next step around the visit types your practice permits.
- A parent arranging a first look
- The page explains the first exam, the office and who attends. The request captures the parent or guardian's contact, the child's age and the preferred office. Show approved exam availability or make clear that your coordinator will arrange it.
- An adult comparing treatment options
- The page answers what the consultation covers, the time needed and how costs are discussed. Offer the adult consultation route. The appointment is a chance to assess options, not an online decision that aligners are suitable.
- Someone already in treatment
- Make the practice's existing-patient contact and appointment-change route easy to find. An appliance concern goes through the clinical team's approved instructions rather than quietly becoming a new-patient enquiry.
Keep the first request short. The practice's approved medical forms and referral documents come through their designated route. Before launch, your coordinator checks location, visit type, availability, the confirmation and what happens when no slot fits. We verify existing-software connections before including them in the build.
Then measure the steps separately: unique consultation requests, confirmed exams, attended exams and treatment starts recorded by your team. A website form submission is not a treatment start.
Download the orthodontic website and consultation checklist, or show us the booking route your coordinator uses today.
Choose the Essential Website for a professionally written and designed practice site: the build is free, with $99 a month for hosting and care. A Smart Website adds deeper treatment explanations and connects the right consultation to your team.
Six ways in. One place they land.
A family does not pick one door. She searches, sees your map listing, opens the site, fills in the form, texts the number on it, or her dentist’s office sends a referral. We connect the agreed enquiry channels, preserve the source and configure the first reply. Your coordinator can see what is booked and what still needs arranging. Existing referral portals and practice-software connections are checked before they enter the scope.
- Searches “orthodontist near me”Your map listing and your site come up, and the page shows the first-exam calendar.
- Fills in the consult form at 9:40 PMThe inquiry is captured with its source, and a text and an email go back right away with a link to book.
- Taps the number on her phoneThe AI receptionist answers, books the exam and texts the confirmation.
- Texts the number on your listingThe text lands in the same inbox and gets a reply with a link to book.
- Her dentist’s office sends a referralThe agreed referral channel records the referring practice for your coordinator. Documents and exam status are checked separately.
- Books herself on the calendarShe picks a slot for the right exam and gets the confirmation.
What your coordinator opens on Monday is one list: every inquiry, where it came from, what was said, what was booked and what needs a person.
Who covers the phone while your team is with a patient.
A parent arranging an exam, a patient with an appliance concern and a dentist sending a referral need different next steps. Use those calls to compare the setup, the receiving record and the work your coordinator still owns.
| The moment | Your desk | A staffed answering service | Our Essential AI receptionist |
|---|---|---|---|
| 9:40 PM, a parent with a referral slip | Your coordinator checks the child’s details, preferred office and permitted exam type. | Ask which parent, referral and appointment details it collects, and where booking is recorded. | We configure the questions, allowed first-exam slots on the included calendar or your booking link, and the coordinator-review route. |
| Sunday evening, a wire in a cheek | Your clinical team decides what care is needed and how the patient should reach it. | Ask which practice-approved instructions it follows and what happens when the on-call person is unavailable. | Follows your clinical team’s approved response and contact route. The AI does not decide that a concern can wait or replace a clinician’s assessment. |
| 4:10 on a Thursday, a reschedule | Staff changes the appointment in the schedule it manages and confirms the new time. | Ask whether it can change the actual appointment or only send a request to your coordinator. | Records the requested change. If your team must update the practice schedule, it remains a request until your team confirms it. |
| A dentist’s office with a referral | Your coordinator checks the referral, records and next action. | Ask where the referring office’s message goes and how staff can distinguish it from received clinical records. | Captures the referring practice, patient and approved contact details. Your coordinator gets the notification; clinical urgency and records review stay with your team. |
| What the quote must cover | Hours, training, supervision and cover for absences. | Call coverage, intake, booking, notifications, included usage and any practice-software connection. | From $449 a month with free standard setup (normally $1,495) and included call minutes. Direct practice-software connections have separate scope. |
TQP builds and manages those paths for your practice. We configure the questions, approved responses, booking route and team notifications, including a text summary and an email with the summary and transcript. Call recording is included, with access agreed before launch.
Follow a referral through the coordinator’s receiving record. Bring an appointment-change request too. A useful demo shows what changed in the calendar and what still needs your team.
Native speech-to-speech voice AI
- GPT Realtime by OpenAI
- Gemini by Google
GPT Realtime How it works.
A free consultation
Tell us how families reach you today. We tell you what would help most and what it costs.
We set it up
Your coordinator approves exam types, parent-contact rules, referral fields and the clinical team’s contact instructions. We configure them, then test a new exam, a requested move, a missing referral letter and an appliance concern with your receiving team.
You're live
Calls get answered, your website brings in new-patient requests and your reviews grow. Your team keeps looking after patients.
Common questions from orthodontists.
The plain answers we give on the first call. If yours is not here, ask it.
How much does it cost to get started?
Your first consultation is free. After that you can start small: the AI voice agent plan from $449 a month with free setup (normally $1,495) and no contract, Local Ranking Accelerator from $99 a month, or an Essential Website we design and build free, then $99 a month for hosting and care. Larger projects are scoped with you on the call, and we tell you the cost before you commit. Prices are in US dollars.
Is the consultation really free?
Yes. You tell us how families reach you today, we tell you what would help most and what it costs, and there is no obligation. You talk to the people who build the work, led by our founder.
What does an orthodontic practice need?
Most practices need six things: every call answered, a website patients book from, a page for the care you want to be known for, a strong Google profile, more five-star reviews and one place for every appointment request. Most start with one or two. We suggest what fits on the free consultation.
Will callers know it is an AI?
Yes. The greeting says so in your wording. A parent can ask for a person at any time.
Can it book the right kind of exam?
Yes. It books the exam types and times you open for phone booking and asks the few questions your coordinator needs. It never tells a parent whether a child needs braces.
Can it tell a parent what braces cost?
Only from the ranges you approve. Exact fees come from your team after the orthodontist has seen the patient.
Royal College of Dental Surgeons of Ontario, advertising practice advisory
Does it work with my practice software?
We can look at it with you. Connecting to the software you already use depends on the tool, so we scope it on the consultation and tell you what is possible before you pay for anything.
What about HIPAA and patient privacy?
Patient calls, forms and texts carry health information. Our platform can be set up to support HIPAA, and before launch we write down where recordings, messages and forms are stored, who may open them and which agreements your practice needs, a business associate agreement among them. Compliance stays your practice's responsibility. In Canada the same talk covers federal and provincial privacy law.
Do you work with practices in the United States and Canada?
Yes. We are a Toronto team working with orthodontic practices in both countries.
Do I need a new website?
Not always. If your site is dated or does not bring in the right inquiries, an Essential Website is the simplest start: we design and build it free, then $99 a month for hosting and care. The Essential Website already includes up to 10 pages, which can include your main services. Booking, connected intake, larger custom builds and extra pages are scoped separately.
Is there a contract?
The AI voice agents have no contract, so you can cancel anytime. The Essential Website and Local Ranking Accelerator are month to month. Larger projects are agreed in writing before work begins.
The next family is at the kitchen table tonight. Make sure it is you.
Book a free consultation and tell us how families reach you today. We will show you what we would switch on first and what it costs. You will talk to the people who build it, led by our founder, Vikram Roy.