Best auto glass marketing · websites, local SEO & bookingBe the first shop they call when the glass cracks.
Auto glass marketing that puts your shop in front of drivers the moment they search, answers the phone while your techs are on a job, and books the work. This page is our field guide to winning glass jobs. Use it yourself, or let us run it for you.
Start small: an AI voice agent from $449 a month, Local Ranking Accelerator from $99 a month, or a website we design and build free, then $99 a month for hosting and care.
Your first consultation is free. We will tell you what would help most.
Storm-day windshield calls answered and booked.
- Vehicle
- 2022 Ford F-150
- Glass
- Crack, driver side
- Place
- At her office
- Payment
- Insurance claim
- When
- Thursday morning
What an auto glass shop needs
Six things that book more glass jobs. Pick what you need.
You're on a driveway or in a bay most of the day. These are the six things glass shops ask us for most, in plain words. Most start with one or two, and every one works on its own.
“The phone rings while my tech is on a windshield, and the driver calls the next shop.”
Every call answered
An AI voice agent answers every call, day or night, takes the vehicle and the address and books the job.
- AI voice agentsFrom $449/month, free setup, no contract
“Our website doesn't bring in calls.”
A website that gets the call
A clean site that shows your services and your service area, with a get-a-quote form that asks for the vehicle. We design and build it free.
- Essential Website$99/month for hosting and care, free design and build
“I want more fleet and dealer work, not just walk-ins.”
A page for the work you want
A page and form built around the work you want more of, like fleets and dealers, so the right customers reach you ready to book.
We scope it with you on a free call.
Book a free consultation“I don't show up on Google Maps for windshield replacement.”
Found on Google
Your profile and listings set up right, so drivers nearby find you the moment they search for windshield repair.
- Local Ranking Accelerator$99/month, or $82.50/month billed yearly
“Our work is great but our reviews don't show it.”
More five-star reviews
A simple way to ask every customer for an honest review, so your reputation grows with every job.
- Review growthFrom $995 setup + $297/month
“Quote requests come from calls, forms and texts, and some get lost.”
One place for every quote request
Calls, photos and forms land in one inbox, and drivers can book their own time.
- Client intake & bookingScoped for your business on a free consultation
Not sure which ones you need? Tell us how customers reach your shop today and we'll suggest what fits, and what it costs, on a free call.
Book a free consultationGlass jobs are won in the first ten minutes.
A cracked windshield is urgent and local. Here is what a driver does in the ten minutes after a rock hits, and what wins the job at every step.
- 0:00
A rock hits the windshield. The driver pulls out a phone and searches “windshield repair near me”.
What wins the jobBeing one of the shops in the map, with chip repair, replacement and mobile service listed.
- 1:00
They look at three shops: photos, stars, whether you come to them.
What wins the jobRecent reviews that name the job, real photos, and “mobile service” they can see.
- 2:00
They call the first one that looks ready.
What wins the jobSomeone, or something, answering. Many drivers who reach voicemail simply call the next shop.
- 3:00
They describe the damage and ask how soon.
What wins the jobFour quick questions: the vehicle, which glass, the size and spot of the damage, and where the car is.
- 5:00
They want to know it's handled.
What wins the jobA text with a link for a photo and a time slot, so they can stop worrying.
- 10:00
They're booked, or they've moved on.
What wins the jobA confirmed time.
Auto glass marketing, end to end
From “windshield replacement near me”
to the finished job.
We cover every step a driver takes with your shop, so a cracked-windshield search becomes a booked job and a good job becomes a five-star review.
- Get foundMaps and listings for chip repair, replacement and mobile service.
- Get chosenThe right glass service, a useful quote request and a clear next step.
- Get answeredEvery call answered while your technicians are on a job.
- Get bookedVehicle, glass and address taken down, then booked into your day.
- Get reviewedA review request after every finished job.
Signature System
The Signature System for auto glass shops
Your website, Google listing, call answering, job booking and reviews, put together for your shop and looked after by our team. Not sure what you need? We scope the right mix with you on a free call and tell you exactly what it costs.
Chip, crack or replace: explain it the way customers understand.
The first question every caller has is “can you fix it, or do I need a new one?” Put these plain answers on your website and in your phone script. Your technician always makes the final call.
Chip repair
A small chip can often be filled so it doesn't spread. It is quick, and it keeps the original glass.
Rule of thumb many shops use: a chip about the size of a quarter or smaller.
Crack repair
A short crack can sometimes be repaired too, if it isn't at the edge or in the driver's line of sight.
Rule of thumb many shops use: a crack shorter than a dollar bill.
Replacement
Long cracks, damage at the edge or right in front of the driver usually mean a new windshield.
Newer cars with a camera behind the windshield often need that camera recalibrated after replacement.
A Smart Website gives each agreed service a clear page and connects the quote request to your shop. The service detail helps a driver find the right answer; it does not guarantee a search position.
Sell the right glass job before the phone rings.
We design your auto-glass website around the work you actually take: chip repair, replacement, mobile visits and fleet accounts. Show where the van travels, when the shop is open and how you handle calibration if you offer it. Use your own work photos and approved insurance explanation.
The Essential Website covers up to 10 pages, agency writing and design, a basic contact form, hosting and care for $99/month, with free setup. A connected quote desk with photo collection, routing or booking is a separately scoped Smart Website project.
Already have a quoting or shop-management system? Keep the useful parts. We check its approved link, form or integration route before promising a connection. A photo starts the conversation; your shop confirms the glass, repair decision, price and available fitting time.
Plan your shop's websiteFive ways glass shops get found.
You don't need every channel on day one. Start with the map and your reviews; they bring the urgent jobs.
- 01
Google Business Profile and Maps
Most urgent glass jobs start with a phone search and a map. Your primary category, services (chip repair, windshield replacement, calibration if you offer it), service area, hours, photos and phone number decide whether you are even in the list. They have to be accurate everywhere a driver or an app looks.
- 02
Service pages that match the search
“Rock chip repair”, “windshield replacement”, “mobile windshield replacement” and “back glass replacement” are different searches with different buyers. Each deserves its own page that answers that job, not one services list. Area pages only earn their place when they say something true about the area.
- 03
Reviews that name the job
A review that says “they replaced my windshield in the office car park” helps the next driver more than five stars alone. Ask every customer at the moment the job is done, reply to every review, and never offer a reward for a positive one.
- 04
Fleet, dealer and body-shop accounts
Account work fills the calendar between storm weeks. It needs its own page and intake: who approves work, the vehicle list, locations and billing rules. A consumer form loses these buyers.
- 05
Short-form video and social
A fifteen-second clip of a chip repair, a before-and-after of a replacement, or a technician explaining when a crack is too long to repair. Posted to Instagram, Facebook, TikTok, YouTube Shorts and your Google profile, it shows the work before anyone calls.
Local Ranking Accelerator keeps your Google profile and listings right every month. Run the free check to see where your shop stands today.
Questions shop owners ask us.
Straight answers. If yours is not here, ask us on a call.
How much does it cost to get started?
Your first consultation is free. After that you can start small: an AI voice agent from $449 a month with free setup and no contract, Local Ranking Accelerator from $99 a month, or an Essential Website we design and build free, then $99 a month for hosting, SSL and care. Larger projects are scoped with you on the call, and we tell you the cost before you commit. Prices are in US dollars.
What does an auto glass shop need?
Most glass shops need six things: every call answered, a website that gets the call, a page for the jobs you want more of, a strong Google profile, more five-star reviews and one place for every quote request. Most start with one or two. We suggest what fits on the free consultation.
Is the consultation really free?
Yes. You tell us how customers reach you today, we tell you what would help most and what it costs, and there is no obligation. You talk to the people who build the work, led by our founder.
How can an independent glass shop compete with Safelite and the national chains?
By being easier to reach and easier to trust locally. Answer the phone while your techs work, show up on the map, keep reviews fresh and say plainly what you do. The chains win on ad budgets. You win on being the shop that picks up.
I just need a good website. Can I get only that?
Yes. Essential Website design, writing and build are free; $99 a month covers hosting, SSL and ongoing care. It shows your services, service area and reviews, and it is built and hosted for you.
Do I have to sign a long contract?
No long contracts for the website or Local Ranking Accelerator; they run month to month. The AI voice agents are month to month too, with no contract and free setup. Larger projects are agreed in writing before any work starts.
How do I get more windshield jobs from Google?
Start with a complete Google profile, real photos, fresh reviews with replies and the same details everywhere you are listed. Local Ranking Accelerator does the listings and profile work for you. Nobody can promise a ranking.
Can it book mobile windshield jobs?
Yes. It asks for the vehicle, the glass and the address, and books the visit into the times you open. Your techs decide what the job needs.
Does it decide repair or replacement, or confirm insurance?
No. It never decides between repair and replacement and never confirms coverage. It collects the details and books the visit so your technician can decide.
Will the AI receptionist sound like a robot?
It speaks naturally, answers the questions you approve, takes down the vehicle and the problem, and books the visit. You can call it yourself and hear it before you decide.
Do you work with auto glass shops in my area?
We work with auto glass shops across the United States and Canada. We are based in Toronto and set everything up remotely, so there is no office visit needed.
Let's make you the first call.
Book a free consultation and tell us about your shop. We will show you what we would fix first and what it costs. You will talk to the people who build it, led by our founder, Vikram Roy.