Best family law marketing & 24/7 client intakeFive names on her list. She books the one that answers.
The best family law marketing only pays off when someone picks up. People call about a divorce late at night, often from a parked car or a bathroom with the fan on, and they will not leave the story on a voicemail. Our AI intake line answers every call, asks if it is safe to call or text back and books the consultation.
Start small: an AI voice agent from $449 a month, Local Ranking Accelerator from $99 a month, or a website we design and build free, then $99 a month for hosting and care.Your first consultation is free. We will tell you what would help most.
A calm voice answers, whatever the hour.
Sunday night, on her phone
- 9:52 PM
The firm at the top of the map
Rings out. The voicemail box is full.
- 10:06 PM
The firm her sister used
A recording: “Our office opens Monday at nine.”
- 10:19 PM
The firm with the most reviews
Press 1, press 2, press 4 to leave a message. She hangs up before 4.
- 10:47 PM
Your firm
Voicemail. She says nothing and hangs up. Someone is upstairs.
Answered on the second ring. “Take your time.” Safe to text her back: yes. Papers came on Friday. Consultation booked for Tuesday, 9:30 AM.
- 11:06 PM
The firm with a night line
Answered by an overnight service. Consultation booked for Monday, 8:30 AM. She is booked, and not with you.
She never dials this one. Her list ended with you.
Monday, 9 AM. Your team has no message to return. Her consultation is with someone else.
Monday, 9 AM. Tuesday's consultation is on your calendar, with a note: text only.
What a family law firm needs
Six things that bring in the right clients. Pick what you need.
Your attorneys are in court or with clients most of the day, and the first call is often made in secret at night. These are the six things family law firms ask us for most, in plain words. Most start with one or two, and every one works on its own.
“Calls come in at night and on weekends, and nobody answers.”
Every call answered
An AI voice agent answers every call, day or night, asks the questions you set and books the consultation.
- AI voice agentsFrom $449/month, free setup, no contract
“Our website doesn't bring in the right clients.”
A website that gets the call
A clean site that shows your attorneys and your practice, with a request-a-consultation form on every page. We design and build it free.
- Essential Website$99/month for hosting and care, free design and build
“I want more of one kind of matter.”
A page for the work you want
A page and form built around the matters you want more of, so the right clients reach you ready to talk.
We scope it with you on a free call.
Book a free consultation“We don't show up when people search for a lawyer near them.”
Found on Google
Your profile and listings set up right, so people nearby find you when they search for a divorce or family lawyer.
- Local Ranking Accelerator$99/month, or $82.50/month billed yearly
“Our clients are happy but our reviews don't show it.”
More five-star reviews
A simple way to ask clients for a review, in line with your bar's advertising rules.
- Review growthFrom $995 setup + $297/month
“Inquiries come from calls, forms and referrals, and some get lost.”
One place for every inquiry
Calls, forms and referrals land in one inbox, and prospects can book their own consultation time.
- Client intake & bookingScoped for your business on a free consultation
Not sure which ones you need? Tell us how new clients reach you today and we'll suggest what fits, and what it costs, on a free call.
Book a free consultationNobody tells a voicemail about their divorce. They hang up and dial the next name.
She has thought about this for months. Tonight something tipped it: an argument, a message she was never meant to see, a letter from the other side's lawyer. The kids are asleep. She is on the stairs, or in the car in the driveway, or in the bathroom with the fan on.
She can't say all of that to a machine, and not with someone maybe in the next room. So she hangs up. You never see a missed message, because there wasn't one. She just moves down her list.
Your line answers every one of those calls, at any hour, from $449 a month with free setup (normally $1,495).
4 in 10 answered the phone
In 2024, researchers working for Clio phoned 500 US law firms with a prospective client's questions. Four in ten picked up. Nearly half neither answered nor called back. Clio Legal Trends Report 2024, as reported by 2Civility.
Family law marketing, end to end
From “divorce lawyer near me”
to the booked consultation.
We cover every step a prospective client takes with your firm, so a late-night search becomes a booked consultation.
- Get foundMaps and listings for divorce and family lawyer.
- Get chosenA website for the person reading in secret.
- Get the replyEvery call and form answered with care, day or night.
- Get bookedA consultation on your attorneys' calendars.
Signature System
The Signature System for family law firms
Your website, Google listings, call answering and consultation booking, put together for your firm and looked after by our team. Not sure what you need? We scope the right mix with you on a free call and tell you exactly what it costs.
A message says call her back. A sheet says who, what, when and how.
A live intake team and an AI receptionist can both collect information and arrange consultations. TQP is the best fit when you want an AI intake line built around your firm's rules and looked after by the team that set it up. Put the sensitive calls through the same buying test.
| Question | What to check | Your AI intake line |
|---|---|---|
| Your firm's intake rules | Who configures the matter types, jurisdictions and questions? Can you review a completed test call? | TQP configures and tests your AI intake line with your firm. You approve the first questions, the legal wording and which enquiries go to staff. |
| A safe way to reply | Try a caller who cannot receive a text or voicemail. Check the acknowledgement as well as the staff record. | We build in your safe-contact question and receiving instructions. Your intake lead approves what can be sent, to whom and when. |
| The consultation decision | Does the service make a request, send a booking link or create a confirmed appointment? What happens before conflict review? | Your firm sets the review required before booking. The AI can send the approved link or book on the included calendar once those criteria are met. Otherwise, the request goes to your team. |
| The record your firm receives | Ask to see the matter details, contact preferences, next step and delivery destination from the same test call. | Approved intake details, a text summary and an emailed summary with transcript. Call recording is included; your firm agrees the recipients and handling before launch. |
| A caller needs a person | Identify who answers a transfer, the hours they cover and what happens if nobody picks up. | The AI follows your approved route to your on-call team or a callback request. It does not promise that a lawyer is available or provide legal advice. |
| The full cost and scope | Compare the same hours, call volume, intake steps and calendar access. Include setup, extra usage and ongoing changes. | From $449 a month with free setup (normally $1,495); the plan includes call minutes. TQP sets up the agreed flow. A direct legal-software connection is checked and scoped separately. |
Compare the intake sheet before choosing the line.
Use a fictional new enquiry, an existing client and someone who asks for a lawyer immediately. Your intake lead should see which call can be booked, which needs review and whether every contact restriction reaches the receiving team.
Bring a blank intake form to your family-law demo. We will map your approved questions and show the proposed handoff before you choose the scope. No client file is needed.
Native speech-to-speech voice AI
- GPT Realtime by OpenAI
- Gemini by Google
GPT Realtime Where family law clients come from, and the number to watch.
Agencies that serve family law firms sell calls: search ads, Local Services Ads and map rankings. The good ones report cost per signed retainer, because a call only pays once it turns into a client. We don't run your ads. We make sure the calls you already pay for get answered and booked.
| Where she finds you | What she expects | What wins her |
|---|---|---|
| “Divorce lawyer near me” on a phone | A firm that picks up and can see her soon. | An answer at any hour, and hours on your profile that are true. |
| Paid ads and Local Services Ads | Someone to answer. She tapped call. | You paid for the tap. Voicemail wastes it. |
| Therapists, mediators, financial planners and accountants | To be treated as a trusted introduction, and to be told it went well. | Every referral source written on the sheet, so you know who is sending people your way. |
| A friend or a past client | The same kind voice her friend described. | A first call that sounds like your firm on its best day. |
| Your website at night | A number that works and a form that gets read. | One line behind both, so the form and the phone reach the same place. |
Which enquiries became the right matters?
- Unique new enquiries
- Enquiries your firm can take forward
- Consultations attended
- Retainers signed
Start with people who first contacted you in one month. Combine repeat calls and forms from the same enquiry; keep existing clients, spam and professional messages separate. Record the source they report, or the source your tracking captured, and label which it is. Unknown stays unknown.
Your intake lead marks whether the matter type and jurisdiction fit, the required conflict review is complete and the person can take the next step your firm offers. Keep a reason when an enquiry cannot proceed. The receptionist collects information; your firm makes that decision.
Follow those same enquiries through booked, attended, declined or retained. A consultation requested is not one booked, and a reschedule is not another new lead. Keep safe-contact instructions attached throughout.
For a channel you can attribute, divide its acquisition spend by the signed matters from the same enquiry group once enough time has passed. Do not divide this month's spending by every retainer signed this month, including people who first called earlier. With no signed matters yet, report the spend and open enquiries instead of a cost-per-client figure.
TQP can configure these stages and receiving roles as part of a scoped intake build, around the tools your firm keeps. Bring an anonymized intake log to our first call. We will map the handoffs and the decisions you want visible. The Revenue Leak Diagnostic is a planning estimate, separate from this review of your actual enquiries.
The calls that cost nothing
Someone searches “family lawyer near me” and rings one of the first firms on the map. Set your main category to divorce or family law, list each matter you take as a service, keep your hours true and post real photos of your lawyers. Local Ranking Accelerator keeps your profile and listings right every month, $99 a month. Run the free Google check to see where you stand.
Reviews, carefully
People choosing a family lawyer read reviews closely, and clients in these matters can be reluctant to post one. Review growth, from $995 setup + $297/month, asks at the right moment, in wording your rules allow, and never to anyone who asked for no contact.
Your website, for the person reading in secret.
She reads with the sound off and a thumb ready to switch screens if someone walks in. The site matters less than the phone, but it decides whether she calls you or the next firm. Give her what she came for in the first few seconds.
Family law website design, with a consultation path your firm controls.
The Quiet Protocol builds and maintains affordable websites for solo family lawyers and small divorce firms. We explain the matters you handle and where you practise, make lawyer profiles easy to find, and give the prospective client a clear way to request a confidential first conversation.
We plan pages for the matters you handle, lawyer profiles, consultation fees and the first conversation. You approve the legal wording. The site can include up to 10 pages on the Essential plan, with a basic contact form.
Connected intake adds the firm’s approved questions: matter category, jurisdiction and safe contact preferences. We test the message your staff receives and the wording a prospective client sees. Conflict screening stays with your firm before a consultation is confirmed.
Keep your case-management system. A deeper connection is scoped around its supported access. See our family law website design, then plan your website and consultation requests.
What happens after “Request a consultation”?
A good family-law website answers this before someone shares their situation. We build the request around three decisions your firm makes.
- The first conversation
- Say whether it is an intake call or a lawyer consultation, whether there is a fee, and what the person can expect. Keep a consultation fee separate from the cost of retaining the firm.
- The information needed now
- Ask for the matter category, location and the contact details your intake team needs. Your firm chooses any names needed for conflict review. Save the detailed chronology and document uploads for its approved intake process.
- The reply they can expect
- State who reviews the request and a response window your team can meet. Confirm receipt on screen. Send email, text or voicemail only according to the person’s safe-contact choice.
Try the difficult request: someone selects “no text or voicemail.” Check both the staff notification and every client acknowledgement. Your firm should see the instruction before anyone follows up. We include this review when scoping the connected intake journey. Bring your consultation process to our first call.
Changing website agencies without starting your firm over.
Your divorce pages, lawyer profiles and consultation link may already be in referral emails. A redesign should account for those routes before anyone switches the site.
- The page list
- Bring the current page addresses and mark what stays, needs updating or is no longer offered. Keep useful addresses; map changed ones to the relevant new page. Your firm approves lawyer biographies, jurisdictions and legal wording before publication.
- The access record
- Identify who controls the domain, website hosting and business email. Agree what content and licensed assets can move, any provider notice period and the changeover date. A website replacement does not require moving your email or case files.
- The consultation route
- Test an old referral link through to the new request and the staff inbox. Keep existing-client portal links separate from prospective-client forms. Have your intake lead check the safe-contact choices before the new page takes enquiries.
Review your current family-law website with us. Bring the URL and a blank consultation form. We will identify what needs to move and what can stay, then scope the website and any connected intake work separately. The website agency handover guide helps you prepare the access record.
What it needs
- Your number at the top, with “answered day and night” beside it
- A page for each situation: divorce, parenting time, support, agreements, mediation
- What a consultation costs, how long it lasts and what happens next
- Plain words first. The legal terms can wait lower down
- A button that takes her off the page fast
What it can skip
- Gavels, scales and photos of a couple back to back
- A “tell us your story” box that goes to an inbox nobody watches at night
- A long biography before the phone number
- Pages that promise outcomes
- Pop-ups that ask for her email before she has read a word
The Essential Website includes free agency design and build, with $99 a month for hosting, SSL and care. A Smart Website that ties into the phone and the calendar is from $2,395 setup + $197/month. Ask us to add the quick-exit button.
How it works.
A free consultation
Tell us how clients reach you today. We tell you what would help most and what it costs.
We set it up
We build, connect and test everything. You see it and approve it before it goes live.
You're live
Calls get answered, your website brings in consultation requests and your reviews grow. Your attorneys keep practising law.
The callback must be safe, as well as prompt.
Before we set up your intake line, choose what the receptionist can ask and how your team may contact someone who is still sharing a home or phone account. A new enquiry, an existing client and a professional referral need different next steps.
- The caller's choice
- Whether it is safe to call, text or leave a message, and the time they prefer. Your firm supplies the wording.
- The firm's record
- Approved intake details and the safe-contact instruction go to your designated recipient. The plan includes a summary text, a summary and transcript by email, and call recording; access and handling are agreed before launch.
- The next decision
- Your team reviews conflicts and decides when to offer a consultation. The AI can send the approved booking link or use the included calendar after the firm's criteria are met.
Ask for a family-law intake demo. Try a caller who cannot receive a text and a caller who already has a lawyer at your firm. Check the record and the next action with your intake lead.
Questions family law firms ask us.
Straight answers. If yours isn't here, ask us on a call.
Can we keep Clio or another case-management system?
Yes. The website can direct a prospective client to a supported intake or scheduling route while your firm keeps its case-management software. If you want information written into that software, we confirm the available access, fields and approval steps first. A website contact form is not permission to create a client matter automatically. Your firm decides what is collected before conflict review and who can confirm the consultation.
How do you handle a family law website redesign without losing useful pages?
We begin with the pages and enquiry routes you already have. Useful practice-area pages keep their addresses where possible; changed addresses get a specific replacement. TQP writes and designs the agreed pages, and your firm approves attorney profiles, practice descriptions and prospective-client wording. We test the consultation form, safe-contact preference and destination for each request before launch. Domain access, hosting, ongoing edits and any separate intake connection are set out in the project scope.
Who builds affordable websites and consultation booking for small family law firms?
The Quiet Protocol builds family law websites and the agreed steps around a consultation request. We write and design the site, explain your practice areas and service location, and maintain it. The Essential Website has free design and build with $99 USD a month for hosting and care. Connected enquiry handling and booking are scoped separately around your conflict review, safe-contact instructions and existing practice software. You can start with the website alone.
How much does it cost to get started?
Your first consultation is free. After that you can start small: an AI voice agent from $449 a month with free setup (normally $1,495) and no contract, Local Ranking Accelerator from $99 a month, or an Essential Website we design and build free, then $99 a month for hosting and care. Larger projects are scoped with you on the call, and we tell you the cost before you commit. Prices are in US dollars.
Is the consultation really free?
Yes. You tell us how clients reach you today, we tell you what would help most and what it costs, and there is no obligation. You talk to the people who build the work, led by our founder.
What does a family law firm need?
Most family law firms need six things: every call answered with care, a website that gets the call, a page for the matters you want more of, a strong Google profile, more five-star reviews where your bar allows and one place for every inquiry. Most start with one or two. We suggest what fits on the free consultation.
Is this a family law answering service?
It does what an answering service does: your phone answered day and night. Then it listens, writes the call up and books the consultation. It works for your firm only.
Will it tell a caller what she is entitled to?
Never. It does not give legal advice or say what anyone is entitled to. It says an attorney will talk it through and books the consultation.
What happens if a caller says she is in danger?
It tells her to call 911 and passes a note to your team. It never decides what is or is not serious.
Will callers know they are talking to AI?
Yes. The greeting says so in wording your attorneys approve. A caller can ask for a person at any time.
Does it work with the professional rules where we practise?
We set it up around the rules on prospective clients, confidentiality, supervision and advertising, and your state's rules or your provincial law society's code have the last word.
Do I need a new website?
We can improve a suitable existing site or build a replacement. The Essential Website includes free design and build for up to 10 pages: your practice areas, attorney profiles and contact page can sit within that scope. Hosting, SSL and care cost $99 USD a month, including one routine update batch per quarter for up to 2 existing pages, approximately 30 minutes of work. Your firm supplies and approves changes to legal wording, profiles and contact details; unused batches do not roll over. Consultation booking, intake routing and extra pages are scoped separately.
Is there a contract?
The AI voice agents have no contract, so you can cancel anytime. The Essential Website and Local Ranking Accelerator are month to month. Larger projects are agreed in writing before work begins.
Tonight's call is already on its way.
Book a free consultation and tell us how clients reach you today. We will show you what we would switch on first and what it costs. You will talk to the people who build it, led by our founder, Vikram Roy.